Enquirer Consulting Group

Reachable Buyer Map

Prepared for Brad Pragliola · Arctic Haven · September 2026
Here is the map Keira promised. Your own site sets the boundaries for it. It names the people you build for: general contractors managing active Texas jobsites, trade partners focused on crew performance and safety, project teams, and builders who want to standardize jobsite conditions. It names Greater Austin and the surrounding construction markets as home. So this page counts the Texas construction market by the groups that put crews outdoors, shows who owns the decision in each, and then narrows to the metros around you. It maps the market around Arctic Haven, not Arctic Haven. One row has no honest public count, and the page says so rather than showing you a number. There is nothing to buy at the end of it.
Where the decision sits
Six rows. The first five are counted from the federal business register for Texas, and the last one cannot be counted honestly from any public file. Each row shows two figures: every establishment in the group, and the ones with 20 or more people on payroll. Read that second figure as a payroll size, not a crew size. The register counts people employed by an establishment in mid-March, before the summer peak, and never how many of them stand on one site. An establishment is counted at its office, not at its jobsites.
Commercial, institutional and industrial general contractors
The first buyer your site names, and the one that controls the site itself. 3,980 establishments in Texas build nonresidential buildings, and 699 of them carry 20 or more people. Commercial and institutional builders are most of it at 3,649, with 331 industrial builders beside them. When a general contractor puts a pod on a site, every trade crew on that site can use it, which makes this the row where one decision covers the most people.
Who decides: the superintendent runs the site day to day and feels the heat problem first. A safety director sets the heat illness program across every project at the larger firms. The project manager usually owns what goes on the site logistics line, and that is where a rental has to fit.
3,980 establishments
699 with 20 or more employees. Commercial and institutional building 3,649, industrial building 331.
Trade partners who work outside all day
The second buyer your site names, and the crews most exposed to the heat. Foundation, structure and exterior trades are 7,933 establishments, with 890 carrying 20 or more people: roofing at 2,442, poured concrete at 1,858, and masonry, framing, structural steel and glazing behind them. Site preparation adds 2,794 more, 503 of them with 20 or more. A trade partner buys for its own crew, so the pod follows the crew from one general contractor's site to the next.
Who decides: in most of this row the owner, because 7,043 of the 7,933 have fewer than 20 people. At the larger concrete, steel and site work firms, an operations manager or a safety manager.
10,727 establishments
Foundation, structure and exterior 7,933 (890 with 20 or more). Site preparation 2,794 (503 with 20 or more).
Heavy civil and utility contractors
The row your site does not name yet, and the one with the fewest places to get out of the sun. Roads, bridges, water and sewer lines, pipelines and power lines are 4,468 establishments in Texas, and 1,245 of them carry 20 or more people, a higher share than any other counted row on this page. Highway, street and bridge builders are 806, with 312 of them at 20 or more. Utility system builders are 2,621, with 809 at 20 or more, including 296 of the 585 oil and gas pipeline builders. These jobs move, which is where the relocation support on your site earns its place.
Who decides: a project manager or superintendent on the job, under a corporate safety director who writes the heat plan for every crew in the company.
4,468 establishments
1,245 with 20 or more employees. Highway, street and bridge 806, utility system 2,621, the rest land subdivision and other heavy civil.
Home builders
The builders your site mentions, and the row where the establishment count misleads most. There are 12,354 residential building establishments in Texas, but 11,824 of them have fewer than 20 people, and 6,224 are remodelers. The builders that run many sites at once are a much shorter list: 1,004 for-sale builders, 173 of them with 20 or more people, and 286 multifamily builders, 59 of them at that size. Most of the field labor on a production home site belongs to trade partners, so this row is often reached through the row above it.
Who decides: a construction manager or a division president at the larger builders, and the owner everywhere else.
12,354 establishments
530 with 20 or more employees. For-sale builders 1,004, multifamily 286, single-family general contractors 4,840, remodelers 6,224.
Electrical, plumbing and mechanical trades
The largest trade row in Texas and the least obvious. 15,820 establishments, 2,116 of them with 20 or more people. Much of their work on a new building happens before the building is closed in and cooled, and on a large commercial job these crews are on site for months. They are rarely the first buyer, but they are often among the biggest crews on a site that already has a pod.
Who decides: the owner at a small shop, and a field operations or safety manager at the larger ones.
15,820 establishments
2,116 with 20 or more employees. Electrical 6,124, plumbing and HVAC 8,966.
Live jobsites
The number you would most like to have, and the one this page cannot give you honestly. No statewide public file lists active construction sites with their crew size and duration, which is what decides whether a site needs a pod and for how long. Anyone who hands you that number has built it from a list they bought, not from a register. It can be built for one metro at a time from permit records and project announcements, and Greater Austin is the place to start.
Who decides: whoever runs that site, which is why the rows above are organized by who employs the crew.
No usable public count
Deliberately not estimated. No public register tracks active sites by crew size.
The same map by metro
Your home market first, then its neighbors, then the rest of the Texas map by size. The columns count different things and do not sum across. A figure marked with a plus is a floor, because the register withholds a size band there.
Metro All construction 20 or more employees Commercial and industrial GCs Heavy civil
Austin6,153705358362
Killeen and Temple77865+5151
Waco65264+4341
College Station and Bryan57969+3043
Dallas and Fort Worth15,3532,0141,108936
Houston12,0221,7501,017996
San Antonio4,789583+368326
El Paso1,244136+10759
Corpus Christi818101+6568
Midland and Odessa813149+52127

Where the openings are

1
Your home market is a list, not a funnel. The Austin metro holds 6,153 construction establishments, and 705 of them carry 20 or more people. Narrow that to the commercial and industrial general contractors and it is 358, at least 63 of them at that size. That is short enough to name every one, and a general contractor is the buyer whose single yes puts a pod in front of every crew on the site. Killeen and Temple, Waco and College Station add another 2,009 establishments within a short drive, before you go near Dallas, Houston or San Antonio.
2
The same pod sells two different ways. A general contractor buys for a site and a trade partner buys for a crew. The first is a project decision with a superintendent and a safety director in it, made once per job. The second is an owner's decision, made once and then carried from site to site. One message aimed at both reaches neither, and your site already names both, which means the list work can be split the same way from day one.
3
The row with the highest share of large crews is the one your site leaves out. Heavy civil and utility contractors are 4,468 establishments in Texas, and more than a quarter of them carry 20 or more people. Their crews work in the open all day, their jobs move along a road or a line, and the larger ones plan for heat company-wide through a safety director. It is worth deciding on purpose whether that row is in or out, rather than finding out from whichever inquiry comes in first.
Built from the federal business register, 2023 Texas state file and 2023 metro file, both read in full. Counts are establishments, meaning single physical locations with payroll, counted at the office rather than at any jobsite, so a contractor with offices in three cities counts three times, and an owner with no payroll does not count at all. Employee size is payroll at an establishment in mid-March 2023, not the number of people on any one site. Where the register withholds a size band to protect a small business, a state figure is worked out from the bands it does publish, which close to the total, and a metro figure is shown as a floor and marked. Metro figures use the government's own metro boundaries, and Midland and Odessa are two metros added together. Every figure is a direct count of a named file on a named date rather than an estimate, which makes it reproducible and does not make it the size of your market. A registration proves enumeration only, never activity or fit, and a segment with no credible public number says so here rather than showing one.
ENQUIRER CONSULTING GROUP
enquirerconsulting.com